Scope: Consumer-facing digital gaming ecosystem spanning mobile and web platforms, serving millions of high-frequency user interactions in a regulated environment.

→ Defined and led UX strategy across 4+ enterprise platforms, partnering with Product and Engineering leadership to align design decisions with user behavior data, regulatory requirements, and measurable business outcomes across millions of sessions.

→ Drove hypothesis-driven product design cycles from discovery through delivery: qualitative research, usability testing, iterative prototyping, and post-launch analysis - establishing a rigorous, data-informed design practice in a compliance-sensitive environment.

→ Mentored and guided a team of 3 designers, influencing product direction and design quality while maintaining hands-on ownership of critical initiatives from concept through launch.

→ Integrated AI-native design workflows, including Figma Make and the Claude API, into the product design process, accelerating prototyping, exploration, and documentation cycles in a regulated enterprise context.

→ Architected design system consolidation strategy, unifying 4+ platforms into a single component library with token architecture, interaction patterns, and contribution governance, reducing UI defects by 15% and accelerating design velocity org-wide.

→ Established accessibility standards (WCAG 2.1), cross-platform consistency guidelines, and design contribution workflows adopted across the organization.

→ Partnered with Product and Engineering to translate complex backend and regulatory constraints into intuitive, user-centered flows without compromising trust or clarity.

The impact: Transformed a fragmented design org into a unified product design practice, where strategy, systems, and craft moved together.

Scope: Led mobile-first UX strategy and product design for a consumer cryptocurrency wallet and ATM ecosystem, serving high-trust financial interactions across iOS, Android, web, and physical touchpoints.

→ Diagnosed core growth problem: a multi-step wallet flow generating anxiety and abandonment in a high-trust financial context. Redesigned around trust signals and reduced friction, validated through Mixpanel funnel analysis, resulting in 25% reduction in transaction abandonment and 25% lift in conversion rates.

→ Conducted 50+ user interviews and usability sessions to surface friction points across onboarding and transaction flows, translating qualitative insights into iterative prototype improvements validated through quantitative funnel data.

→ Collaborated closely with Product, Engineering, and Compliance to balance KYC/AML requirements with seamless user experience, designing flows that maintained regulatory integrity without compromising trust or usability.

→ Designed intuitive iOS and Android-native interaction patterns for high-stakes financial actions, ensuring clarity, error prevention, and user confidence in moments of stress or uncertainty.

→ Designed continuity between physical ATM interfaces and mobile wallet experiences, ensuring users could move between environments without confusion or cognitive disruption.

→ Established scalable UI patterns and component structures in Figma to support rapid iteration across mobile and web surfaces.

The result: Delivered an accessible crypto experience that made a complex financial product usable for everyday consumers, and drove measurable growth in the process.

Joined during a company rebrand to address customer confusion and abandonment in a loan management platform.

→ Redesigned the end-to-end loan management experience, from application through payment submission, improving clarity and task completion

→ Led design contributions for the company rebrand, including platform visuals, brand system application, and executive-facing strategy presentations

→ Conducted qualitative research, competitive analysis, and usability testing to inform product decisions and prioritize platform improvements

→ Advocated for user-centered design practices during a period of organizational and product change

What I learned: Designed for a regulated financial environment where trust, clarity, and accuracy directly impact adoption.

Designed cannabis e-commerce and POS systems under constantly shifting state-by-state regulations.

→ Designed a dual-sided marketplace connecting consumers with dispensary inventory across web, in-store kiosks, and fulfillment workflows

→ Built an admin dashboard enabling dispensary owners to manage real-time inventory and compliance-sensitive product data without technical overhead

→ Partnered closely with engineering to ensure design intent translated accurately into production under regulatory constraints

→ Designed systems with flexibility in mind to accommodate evolving legal and operational requirements

The challenge: Designing for an industry that's legal in some states, illegal federally, and changes rules constantly. Taught me to design for flexibility.

Brought in to modernize enterprise casino management software used daily by operators across casino floors, legacy Java interfaces that had never been designed with the user in mind.

Scope: Enterprise casino operations · Back-office systems · Security-critical products · Hardware-software integration

→ Designed and launched a facial recognition security product from concept through production, earning a G2E Silver Award at the Global Gaming Expo 2019, the gaming industry's largest annual conference

→ Led UX strategy and redesign of legacy Java-based back-office workflows into modern React applications, restructuring information architecture and interaction patterns across complex operational tasks used by casino floor teams daily

→ Designed the Konetic™ Employee App for iOS and Android, a hardware-companion mobile app enabling floor teams to receive real-time dispatch tasks, process jackpots, and manage service calls

→ Established standardized design patterns that transformed engineer-built interfaces into a cohesive, user-centered platform, creating a foundation for scalable design across the SYNKROS® ecosystem

→ Collaborated closely with database engineers and product partners to rebuild workflows spanning basic operations through advanced security configurations

The impact: Took an enterprise platform operators had to learn to tolerate and made it one they could actually use while shipping an award-winning security product in the process.

Eight years building the foundation. Across gaming, e-commerce, loyalty platforms, and consumer mobile. I developed core fluency in UX, interaction design, visual systems, and front-end collaboration long before "product designer" was a common job title.

This is where I learned to design for real users under real constraints, work closely with engineers, and develop the systems thinking that would later define my approach to design at scale.