About Me!

I’m a UI/UX and Product Design leader who bridges creativity, strategy, and technology to craft human-centered digital experiences that drive business impact. Over the past eight years, I’ve designed and led the development of intuitive, high-performing interfaces across multiple industries—building products that not only look great but solve real problems for real people.

My background in Interactive Media Design (B.S., The Art Institutes of California) and Graphic Information Technology (M.S., Arizona State University) gives me a strong foundation in both design strategy and front-end execution. I’ve led design initiatives for startups and service-based companies, mentoring teams, collaborating with developers, and guiding projects from concept to launch.

As a leader, I believe great design starts with empathy and collaboration. I thrive on creating environments where designers can grow, ideas can flourish, and user insights shape innovation. My approach is rooted in curiosity, clarity, and continuous improvement—values that guide every interaction, whether I’m leading a design sprint or defining a long-term UX vision.

Outside of work, I’m a proud husband and father of two, a dedicated CrossFitter, and a Hyrox competitor who believes that discipline, teamwork, and perseverance extend far beyond the gym.

Let’s connect if you’re building design-driven teams or looking for a leader who can unite strategy, creativity, and execution to elevate user experience.

 

My Experience

  • • Spearheaded the full design & redesign of four core digital gaming products.
    • Built a fully integrated and functional design system for game products in Figma.
    • Collaborated with product management and development teams to establish UI strategies and design guidelines.
    • Coached new and current team members on various design projects up to and including onboarding of design system and navigation around the teams design tools.
    • Established design guidelines within various projects working across multiple channels that aligned with business priorities and needs.
    • Mentored interns on design team for design projects and delivered projects on time and on budget.
    • Analyzed user research to create custom visual workflows for digital gaming products.
    • Managed the design and upkeep of internal design system, enhancing user experience.
    • Lead projects across cross-functional teams and managed team members across digital gaming projects.

  • • Collaborated across product management and development teams to define and implement key UI strategies, establishing design guidelines to create optimized, design-based web templates.
    • Crafted custom visual workflows by successfully analyzing user research and implementing best practices for mobile applications and customer portal user interfaces.
    • Managed the rollout of an updated marketing website, including design, development, and day-to-day upkeep.
    • Assisted with updated CX copywriting to effectively speak to customer audience.
    • Supervised design and implementation of customer funnels for CRM platforms along with creating KPIs.

  • • Collaborated across product management and development teams to define and implement key UI strategies
    • Established design guidelines to create optimized, design-based web templates.
    • Crafted custom visual workflows by successfully analyzing user research and implementing best practices.
    • Assisted with updated CX copywriting to effectively speak to customer audience.

  • • Effectively collaborated across product management and engineering teams to define and implement key UI strategies
    • Established design guidelines to create optimized, design-based web templates.
    • Assisted in the development of code changes to enhance user experience and success within web application designs.
    • Crafted custom visual workflows by successfully analyzing user research and implementing best practices.

  • • Interfaced regularly with leadership across UX design, product management, and software development throughout various client-facing projects to ensure the feasibility of UI/UX designs and promote customer success.
    • Conceptualized conversion of forms into the web application using best practices
    • Established standardized design guidelines to promote the effective completion of systems projects and various mobile/web ventures.
    • Assisted with maintaining design systems using Adobe XD.
    • Collaborated with sales and marketing team to spearhead design and implementation of facial recognition software to be sold to casino gaming partners.

  • • Ensured daily maintenance of the company website, including maintenance of corporate branding, visual and style guidelines, and compliance with applicable policies and legal requirements.
    • Partnered regularly with marketing, IT, and business teams to optimize the website’s key performance indicators and exceed revenue targets, driving optimal site presentation of all products and product lifecycles.

  • • Utilized bootstrap to update website design and layout to better appeal to casino’s core clientele and emphasize exciting customer experience.
    • Designed graphics for user interfaces on touch-screen kiosks and cash redemption machines.
    • Managed team of 3 while acting as interim manager of marketing department.