Michael Pico Jr.
I don't design from the brief. I design from the problem.
STAFF PRODUCT DESIGNER
My job is to think through what nobody's asked yet, to stay in the seat of the user who doesn't know anything, because that's the argument that moves a C-suite. I own the work from zero to one. Strategy, system, and shipped outcome. Not just the screens. The decisions that make the screens possible.
I've done this in fintech, iGaming, and healthcare — regulated environments where bad design has real consequences and good design has to prove itself in the data.
SELECTED WORK
iGaming
Platform
Four products. Five stakeholder groups. One regulatory environment that couldn't move. I built the foundation that made all of it possible.
Coin Cloud
Wallet
Abandonment wasn't random — it was concentrated. We found the address, fixed the trust, and measured every decision against real money moving.
Avila
Design System
A fully connected design-to-code pipeline. Token defined once in Figma, transformed to CSS, consumed by components.