Jenny Craig — eCommerce Checkout Redesign
Consumer health eCommerce has a trust problem at checkout.
Jenny Craig had a platform that couldn't solve it. This is the redesign that replaced both.
Project Details
1 — Zero-to-one checkout build during a full platform replatform
5 — Distinct flow stages designed end-to-end
2 — Surfaces in parallel — every decision made for desktop and mobile
Role: Product & Interactive Designer
Platform: Responsive Web — Desktop + Mobile
Industry: Consumer Health · eCommerce · Meal Planning
Scope: End-to-End Checkout Design · Conversion Optimization · Responsive UX
Status: Shipped
The Problem
Jenny Craig's original platform ran on legacy infrastructure that couldn't support the experience their customers needed. When a full replatform was greenlit, the checkout had to be rebuilt from scratch — not iterated, replaced — inside a live consumer health product where every step carries more weight than a typical eCommerce transaction.